We prepared a list of the 10 most followed Brazilian profiles on Instagram in August 2023. Also, see a little about each of these influencers.

All these profiles are of famous people. Several of them are successful in Brazil and worldwide as well. Some are from: player, singer, actress, comedian and others.

Instagram is one of the most used social networks today, with more than 2 billion users on the planet.

Launched in 2010, the platform has become a favorite when it comes to sharing photos. In addition, engagement on the platform is something that delights people who want to become known.

The app is packed with features. In this way, we can interact in several ways, in addition to being able to make video calls and even make purchases.

Influencers, in turn, make money with the advertising they do for famous brands.

But it’s good to remember that on Instagram we also find profiles of politicians, artists, players, businessmen and even platforms like major sport and others.

Currently, the most followed Brazilian on Instagram is the athlete Neymar, his profile has more than 211 million followers, followed by the player Ronaldinho Gaúcho and the singer Anitta, both with significant numbers of followers.

Most followed Brazilian profiles on Instagram

See a list of the 10 most followed Brazilian profiles on Instagram in 2023.

1 – Neymar – 211 million followers

The Brazilian with the most followers on Instagram is Neymar Jr, a soccer player. In the world ranking, he occupies the 21st place. The athlete currently plays for Paris Saint-Germain, but has played for other famous clubs as well.

Neymar has a legion of fans all over the world. On social networks, he is also very successful and has the Brazilian profile with the most people following on the social network Instagram.

2 – Ronaldinho Gaúcho – 74.3 million followers

Ronaldinho Gaúcho is the second most followed Brazilian on Instagram. After all, he is a football player who made history during his outstanding performance in the Brazilian national team.

In addition, the athlete played for several important teams, such as Grêmio, Atlético Mineiro, Fluminense, Barcelona, ​​PSG and Milan.

3 – Anitta – 64.6 million followers

Anitta is a very successful singer in Brazil and abroad. In addition, the artist reached Spotify’s Top 1 in March 2022 with the hit Envolver. In April of the same year, her video was the most viewed on YouTube.

The singer has a profile with more than 64 million followers on the social network and is the most followed Brazilian on Instagram in 2023.

4- Marcelo Vieira Jr – 64.9 million followers

Marcelo is a Brazilian football player, he has been playing for Real Madrid since 2007 and plays as a left-back. Thus, the athlete built a successful career in the world of sport and was one of the most active in the 2018 cup.

Your Instagram profile (@marcelotwelve) is one of the biggest in Brazil, with almost 65 million followers who interact a lot.

5 – Whinderson Nunes – 59.5 million followers

Whindersson Nunes is a very famous Brazilian comedian and Youtuber. But it was his humor videos that gained popular taste and today he is a reference in the segment.

Currently, the comedian has the fourth largest profile on Instagram, in addition to having a surprising engagement in his publications. In addition, he has the third largest YouTube channel in Brazil.

6 – Tata Werneck – 56.2 million followers

Tatá Werneck is a Brazilian actress, presenter and comedian. He made a name for himself doing humor on an MTV show. In 2013, the actress played the role of Valdirene in the TV Globo soap opera Amor à Vida. Thus, the actress became very popular and loved by the Brazilian public.

Currently, she has more than 56 million followers and is a fan favorite.

7- Larissa Manoela – 49.8 million

Larissa Manoela is a Brazilian actress and singer. She has already participated in several soap operas that were quite successful in the country, some of them were: ‘Cúmplices de um Resgate’, ‘As Aventuras de Poliana’ and ‘Carrossel’.

The actress has a successful career and has even made a movie on Netflix called ‘Airplane Mode’. In addition, she debuted a few months ago in the telenovela “Além da Ilusion” on Rede Globo.

She also stands out on social media, so her Instagram profile is one of the biggest in Brazil.

8 – Maisa – 47.8 million followers

Maisa Silva is a Brazilian actress, singer, presenter and digital influencer. She became nationally known even as a child, through SBT’s “Bom Dia & Cia”, in which she presented cartoons and interacted with viewers.

Over the years, Maísa grew up in front of the cameras and started acting in soap operas and films, in addition to releasing songs and accumulating millions of followers on her social networks.

9- Bruna Marquezine – 44.5 million people following

Bruna Marquezine is a Brazilian actress known worldwide, she gained prominence on television at a very young age, acting in TV Globo soap operas. Over the years, she has become one of the most popular and influential artists in the country, participating in several successful productions and accumulating millions of fans.

In addition to her television career, Bruna is also known for her engagement in social causes. In this way, she became an example of success and inspiration for many young people.

10 – Gusttavo Lima – 44.1 million followers

Gusttavo Lima is a Brazilian singer, currently he is considered one of the biggest names in Brazilian music. In addition to being a singer, he is also a music producer, songwriter and entrepreneur.

Among the numerous songs that mark his career, there are “Balada Boa”, “Apelido Carinhoso” and others that sing and enchant hearts. In this way, her success can also be noticed on her social networks. After all, he is one of the most followed Brazilians on Instagram, with more than 43 million followers.

Who is the most followed Brazilian on Instagram?

The most followed Brazilian on instagram in 2022 was the soccer player Neymar Jr and now in 2023 he continues to be him, currently with just over 211 million followers and occupies the number 1 position in the ranking.

However, the most followed Brazilian on Instagram is the singer Anitta, with 64.6 million followers on her profile, she ranks third in Brazil, behind only Neymar and Ronaldinho Gaúcho.

Therefore, it is possible to notice that Brazil has a public that is very engaged in social networks and that they value national artists and celebrities.


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