As we approach Apple’s highly anticipated “Wonderlust” event on September 12, it’s time to collect all confidential information Revealed by the most trusted tipsters, leakers, analysts and experts when it comes to the iPhone 15 family.

We could let TrendForce do exactly that for us. The “world’s leading provider of market intelligence” has placed all the most important and trusted details about the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max on an ordered comparison tableallowing you to get a clearer view of the future set of mobile devices.

It should be noted that these are mere predictions based on rumors going back several months and dozens of sources on the internet, which means they could change until Apple confirms (or denies) them on Tuesday.

Remember that rumor from a couple of weeks ago about an exorbitant starting price of $1,299 for the iPhone 15 Pro Max? The TrendForce analysts They don’t seem to agree, instead expecting Apple to charge “as little” as $1,199 for its most technologically advanced device of 2023.

Comparison of Prices in the United States for All iPhone 15 Models

This would still be $100 more expensive than a base configuration of the iPhone 14 Pro Max. Some buyers might find it difficult to accept the price increase, especially considering that the base 128GB storage space is likely to remain unchanged.

The iPhone 15 Pro Max, which could end up being called the iPhone 15 Ultra, is expected to distinguish itself from the non-Max model with a “high-priced periscope lens.” So naturally, Apple needs to offset those extra expenses somehow.

With a very similar 48+12+12MP triple camera system and no periscope features, the iPhone 15 Pro is expected to start at $999, just like last year’s iPhone 14 Pro, but offering up to 1TB of storage. internal storage, like the 15 Pro Max.

The non-Pro models, the iPhone 15 and iPhone 15 Plus, could follow the cues of their own predecessors with prices of $799 and $899 respectively for 128GB storage and offer 256 and 512GB upgrades at “typical” premiums.

The Evolution of iPhone Prices Over the Years

From release in 2007Apple’s iPhone has come a long way, not only in terms of technology and functionalitiesbut also in terms of pricing structure. What started as a revolution in mobile telephony with a relatively high price for its time, has evolved into a complete range of devices that seek to serve different market segments. However, one thing is constant: the price is still a matter of debate.

Apple has always been adept at price perception management of your products. While the price tags continue to rise with each new release, the company strives to make sure that consumers feel like they are getting a equivalent or higher value for your money. Over the years, we have seen significant improvements in camera quality, battery life, storage capacity, and now even sturdier periscope lenses and construction materials like “aluminum-titanium“.

The truth is that although prices continue to rise, Apple continues pushing the limits than is technologically possible, adding more and more “luxury” functionality to their devices. These additions serve as a cushion for the hit of price increasesallowing the company to maintain a loyal customer base willing to pay premiums for what they consider to be high quality and highly functional devices.

It’s fascinating to see how Apple has managed balance this delicate act throughout the years. As other tech companies struggle with shrinking margins and increased competition, Apple has created a ecosystem so strong and desirable that allows the company to justify the high prices of its latest devices. The question that arises is: How long can Apple continue this trend without alienating price-sensitive consumers? For now, the answer seems to lean towards continuing this strategy, especially if the company continues to offer innovations that customers find valuable.


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