You know that moment when you pull on your favorite pair of jeans and they just feel right? The denim hugs your curves perfectly, the wash brings out your best assets, and the fabric has just the right amount of stretch to keep you comfy all day long. Well, my friend, that magic can be found in a pair of Jeansato denim. Maybe you’ve heard the name tossed around by fashionistas or spotted the label peeking out of the back pocket on the subway. But what’s the real deal with this hot denim brand? In this article, I’ll give you the insider scoop and tell you everything you need to know about the jeans taking over your Instagram feed. From the company’s origins to their most popular fits, consider this your guide to all things Jeansato.

What Is Jeansato?

Jeansato is a popular Japanese denim brand that specializes in high-quality selvedge denim. They are known for their attention to detail, premium fabrics and timeless style.

Jeansato uses ring-spun denim made on old-fashioned shuttle looms. This produces denim that is more uneven in texture and thickness, giving it a natural, authentic feel. Their signature denim has an indigo-dyed warp and a white weft, creating a classic look that will fade beautifully over time.

Founded in 1988, Jeansato has been creating stylish and well-crafted jeans for over 30 years. They produce a range of fits from skinny to relaxed, and also make jackets, shirts and accessories. While trendy, their pieces have a simple, minimal style and high-quality tailoring that allows them to transcend fast fashion.

If you’re looking to invest in a pair of premium selvedge jeans that will last years, Jeansato is a brand to consider. Their denim starts around $200 USD, which may seem pricey but is reasonable for artisanal raw denim. With proper care and infrequent washing, Jeansato jeans will develop a patina and fit customized to your body.

Owning a pair of Jeansato jeans is a commitment to craftsmanship and an opportunity to participate in the fading process. For denimheads, the end result – a worn-in, one-of-a-kind pair of jeans – makes Jeansato worth the investment. If you value quality over quantity and the art of slow fashion, Jeansato’s heritage styling and focus on fit and fabric may convert you into a lifelong fan.

The History of Jeansato

Jeansato has been around since the 1950s, though you probably didn’t know that. This Japanese denim brand has been crafting high-quality jeans for over 65 years, gaining popularity outside of Asia more recently.

Originally founded as a textile manufacturer after WWII, Jeansato began producing denim fabrics and dungarees in the mid-1950s. They were inspired by American jeans and worked to replicate the same durable yet comfortable denim that Levi’s® and Lee® were known for. By the 1960s, Jeansato had mastered their craft and introduced the J101, J201 and J301 jeans which became icons and are still sold today.

In the 1970s, Jeansato jeans gained popularity with rebellious youth who appreciated their authentic style and affordability. This propelled the brand into the mainstream. Jeansato has collaborated with famous designers like Yohji Yamamoto and Junya Watanabe since the 1990s, increasing their prestige.

Today, Jeansato is renowned for high-quality, raw selvedge denim jeans made on vintage shuttle looms. Their men’s and women’s jeans are popular with denimheads and fashionistas alike. While still largely an Asian brand, Jeansato has gained international fame and developed a loyal following of customers who appreciate their heritage, craftsmanship and timeless style.

Next time you’re shopping for jeans, consider this storied brand. You’ll be getting an iconic piece of fashion history and jeans that only get better with age.

Jeansato’s Signature Styles and Fabrics

Jeansato is known for their high-quality, fashionable denim made from the finest cotton fabrics. Two of their signature styles are the Boyfriend and the Skinny, made from hand-selected, sustainably-sourced cotton blends.

The Boyfriend is a relaxed, loose-fitting style with a casual, laid-back vibe. Made from cotton with a touch of stretch, these jeans sit low on the hips and have a straight leg. Cuffed at the ankle, the Boyfriend is perfect for a casual day running errands or meeting friends for brunch.

For a sleeker look, the Skinny jean hugs your curves in all the right places. Made from a cotton-poly blend with lots of stretch, these mid-rise jeans are fitted through the hip and thigh, tapering down to a narrow leg opening. The Skinny is ideal for a night out, dressed up with heels and a blouse or made weekend-ready with flats and a tee.

  • Denim blends: cotton-poly, cotton stretch, ethically-sourced cotton
  • Fits: Boyfriend (relaxed), Skinny (fitted), plus other styles
  • Washes: dark indigo, medium blue, light wash, black

Whether you prefer the relaxed comfort of the Boyfriend or the body-sculpting Skinny, Jeansato has the perfect pair of jeans for you. Their dedication to high quality, sustainable materials and ethical production means you’ll be making an eco-friendly choice you can feel good about. Once you slip into your Jeansato’s, you’ll never want to take them off!

Where to Buy Jeansato Jeans

Jeansato jeans have become increasingly popular over the years, so you have several options for purchasing a pair. Here are some of the best places to shop for Jeansato jeans:

Jeansato Website

The most direct way to buy Jeansato jeans is through their official website, There you’ll find their entire selection of styles for both men and women. Jeansato frequently runs sales and promotions on their site, so you may be able to score a good deal. They also offer free shipping and returns on all orders.

Department Stores

Major department stores like Nordstrom, Macy’s, and Bloomingdale’s all carry a range of Jeansato jeans. The selection may vary a bit from the Jeansato site, but you’ll still find many of their classic and latest styles. Department stores often have additional sales and coupons you can use to save on your purchase. You also have the option of trying on jeans in person to find the perfect fit before buying.


Upscale boutiques across North America, especially those focused on denim and contemporary fashion, are also good spots to shop for Jeansato jeans. Some well-known boutiques that stock Jeansato include American Rag Cie, Ron Herman, and Satine. Boutiques typically have a more curated selection, including some limited-edition or exclusive styles you won’t find anywhere else. However, prices may be slightly higher than other retailers.

Outlet Stores

If budget is a concern, check out Jeansato outlet stores or other outlet malls that sell Jeansato jeans. There you’ll find discontinued styles, factory seconds, and past season leftovers at deeply discounted prices, usually 30-70% off retail. The selection varies based on inventory, but with some digging you can uncover great deals on high-quality Jeansato jeans.

In the end, choosing where to buy your Jeansato jeans comes down to selection, price, and convenience. With so many options, you’re bound to find the perfect pair for your needs. Happy shopping!

Jeansato FAQs

Have some questions about Jeansato jeans? Here are the most frequently asked questions and answers:

Are Jeansato jeans high quality?

Yes, Jeansato jeans are well-known for their high quality and durability. They use high grade denim and reinforced stitching for long-lasting comfort and fit. Jeansato’s jeans can withstand repeated washing and wearing over many years.

Do Jeansato jeans run true to size?

Jeansato jeans tend to run slightly large. It is best to order one size down from your regular size for the best fit. Jeansato’s sizing charts provide specific waist and inseam measurements to help you determine the right size to order. If in doubt, size down for the most flattering and comfortable fit.

Where are Jeansato jeans made?

Jeansato jeans are designed in Los Angeles, California but manufactured in various locations, including Mexico, China, and Vietnam. Jeansato prides itself on working with factories that uphold high ethical and environmental standards.

Are Jeansato jeans comfortable?

Yes, Jeansato jeans are designed for maximum comfort. They use soft, high-quality denim that molds comfortably to your body. Jeansato’s jeans also have extra stretch and flex for freedom of movement. Their classic, relaxed styles provide all-day comfort for any activity.

### How should I care for my Jeansato jeans?

To keep your Jeansato jeans looking and fitting their best:

• Wash jeans after every 3-5 wears using a cold or warm cycle. Avoid using fabric softener which can damage the denim.

• Tumble dry on low heat or air fluff and remove while still slightly damp to retain shape. Or air dry completely.

• Avoid machine drying which can cause fading and distress. Only machine dry if needed.

• For tough stains, pretreat before washing and wash as directed. Avoid bleach.

• For best results, wash jeans inside-out and avoid over-loading the washer.

• Avoid ironing jeans when possible. Touch up with an iron on low heat only as needed.

• Jeans can be tailored, but limit alterations to 1 size down or up for the best results.


So there you have it – everything you need to know about Jeansato. From their humble beginnings in Osaka to their rise as a global fashion powerhouse, it’s been quite the journey. Sure, they’ve made some missteps along the way, but their commitment to quality and innovation is clear. Whether you’re a longtime fan or just starting to take notice, Jeansato’s impact on the world of denim is undeniable. Next time you slip on those perfectly worn-in jeans, take a moment to appreciate the artistry and craftsmanship behind them. With over 100 years in the business, it’s safe to say Jeansato knows a thing or two about making a great pair of jeans. Hopefully now you’ve got all the background to understand what sets them apart. So go forth, live boldly in your jeans, and don’t be afraid to get them a little dirty!

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