So you want to know all about Morphe? We get it, their affordable and on-trend makeup has taken the beauty world by storm. With collaborations that read like a who’s who of YouTube royalty, and a product lineup that seems to include every eyeshadow palette imaginable, it’s no wonder you want the inside scoop. Sit back and get ready to find out everything your heart desires about this up-and-coming makeup brand. We’ll give you the details on their humble beginnings, explosive growth, and all the tea on their must-have products. By the end, you’ll be a Morphe expert!

What Is Morphe?

Morphe is a popular cosmetic brand that offers high quality, vegan and cruelty-free makeup and skincare products at affordable prices. Their product range includes eyeshadow palettes, highlighters, lipsticks, makeup brushes and skincare products like cleansers, toners and moisturizers.

Affordable and high quality

One of the reasons why Morphe has become such a cult favorite is because they offer high-end quality at drugstore prices. Their eyeshadow palettes, which they are most well known for, contain very pigmented and buttery shadows for under $25. Unlike a lot of affordable makeup brands, Morphe products are very high quality and long-lasting.

Huge range of products

Morphe has an enormous range of makeup and skincare products to suit people of all skin tones. They are especially known for their extensive range of eyeshadow palettes which come in a variety of shade ranges like warm toned, cool toned and colorful. They also frequently collaborate with popular makeup artists and influencers to release limited edition collections. Some of their most popular collaborations have been with James Charles, Jaclyn Hill and Bretman Rock.

Vegan and cruelty-free

All Morphe products are vegan, cruelty-free and not tested on animals. For many customers, the fact that Morphe offers high quality, affordable and ethical cosmetics is very appealing. Morphe proves that you don’t have to break the bank to purchase vegan and cruelty-free makeup.

Morphe has gained a huge following on social media, especially with makeup influencers and artists. Many popular YouTubers and Instagrammers frequently feature Morphe products in their tutorials and Instagram posts, which has certainly contributed to the brand’s success and popularity. If you’re into makeup, chances are you’ve probably come across Morphe on social media.

Morphe’s Best Selling Products

Morphe offers high-quality, affordable makeup brushes that have gained a cult following. Their eye brushes are by far the most popular.

Eye Brush Sets

Morphe’s eye brush sets are must-haves for any makeup bag. Their 18-piece eye set has all the brushes you need for any eye look you can dream up. The bristles are soft yet firmly packed, allowing you to blend and buff with ease. At under $30, this set is a steal.

For travel or if you’re just getting started, Morphe’s 9-piece eye set has a great selection of essential brushes to create both bold and natural looks on the go. The handy carrying case will keep your brushes protected in your bag or suitcase.

Individual Brushes

Some of Morphe’s best-selling individual brushes include:

  • The M433 Pro Firm Blending Fluff Brush: This brush is ideal for applying transition shades and blending in the crease. The fluffy yet dense bristles distribute and blend product evenly.
  • The M501 Pro Pointed Blender Brush: Perfect for precise blending and smudging along the lash line. The tapered tip allows you to get into small spaces with optimal control.
  • The M173 Firm Mini Blender Brush: Don’t let the size fool you. This little brush packs a punch and is ideal for blending shades in the outer corner and along the lower lash line. The compact size gives you targeted control.

With a variety of shapes, sizes and densities to choose from, Morphe has an eye brush for every step of your routine. Once you try their brushes, you’ll be hooked!

Reviews of Morphe’s Top Palettes

Morphe X Lisa Frank Collection

Calling all ’90s kids—this palette is a nostalgic dream come true! Morphe collaborated with Lisa Frank to create this fun, whimsical collection featuring some of Lisa Frank’s most iconic designs and characters. The 9-pan eyeshadow palette includes matte and shimmer shades in bright blues, pinks, purples and more. For just $20, you really can’t beat the quality and pigmentation of these shadows. The palette is very versatile and the shades blend together beautifully for a fun, colorful look.

Morphe 25L Live in Color Artistry Palette

If you prefer more neutral, everyday shades but still want variety, the 25L palette is a great option. It features 25 matte and shimmer shadows ranging from light creams and tans to richer browns, bronzes and plums. The mix of warm and cool tones provides endless possibilities for daytime or nighttime looks. The formula of these shadows produces good color payoff with minimal fallout. For $25, this palette offers superb value given the number of high-quality, flattering shades you get.

Morphe 35O Nature Glow Eyeshadow Palette

Calling all glow-getters! The 35O palette is filled with 35 buttery, foil-finish eyeshadows that provide an intense, wet-look sheen. Featuring bronzes, golds, browns and greens in both warm and cool undertones, this palette lets you create an array of eye-catching looks. The formula is richly pigmented and creamy, though there can be some fallout during application due to the foiled finish. At just $25, this palette is an affordable way to get on-trend, glowing eyes. The shades also pair beautifully with many of Morphe’s matte palettes for extra depth and dimension.

Overall, with Morphe’s huge range of affordable palettes offering everything from brights to neutrals to shimmers, you’re sure to find an eyeshadow set that suits your style and needs. The quality of Morphe’s shadows is unmatched for the price, making their palettes a great value for any makeup lover.

Where to Buy Morphe Makeup

Morphe Website

The best place to buy Morphe makeup is directly on their website, As the source, they have the largest selection of Morphe products at the best prices. You’ll often find deals and discounts on their site that aren’t available anywhere else. They frequently run sales like their famous “39% off site wide” events. Morphe also frequently releases new, limited edition collections on their site first before anywhere else.


Ulta Beauty carries a wide range of Morphe makeup, brushes and tools in stores and online. They regularly run sales and promotions on Morphe, and you can use Ulta coupons and rewards to save on your purchases. Ulta is a great option if you want to see and swatch Morphe products in person before buying. However, their selection may be more limited than buying directly from the Morphe website.


Upscale department store Nordstrom also sells a variety of popular Morphe makeup, especially their eyeshadow palettes and brush sets. Nordstrom rarely offers additional discounts on Morphe, so you’ll typically pay full retail price. However, if you have a Nordstrom credit card, you can still earn points on your purchase. Nordstrom is best if you want to avoid waiting for shipping and prefer purchasing from an established retailer.

Other Retailers

You may also find Morphe products at other stores like Macy’s, Dillard’s, and select JCPenney locations. However, their selection is often quite limited. Small beauty supply stores and salons may also carry a few key Morphe products. But for the largest selection and best overall value, we recommend buying directly from Morphe’s website whenever possible.

In summary, while Morphe makeup and tools are available from various retailers, their own website is really the premier destination for all things Morphe. You’ll find the hottest new releases, biggest sales, and most complete product lineup when you shop So browse their latest collections and snag your faves today!

Morphe FAQs: Your Top Questions Answered

What exactly is Morphe?

Morphe is a cosmetics company dedicated to providing high-quality makeup and tools at an affordable price. They offer a variety of products for eyes, lips, face, and tools. Morphe is best known for their massive range of eyeshadow palettes with every color under the sun.

Where can I buy Morphe products?

Morphe products are available on their website,, as well as in Morphe stores across the U.S. and internationally. You can also find Morphe at select Ulta Beauty stores. Morphe frequently runs sales on their website, so buying direct is often your best deal.

Are Morphe products high quality?

For the price, Morphe products are good quality. Their eyeshadows are highly pigmented, creamy, and long-lasting. Their brushes are soft yet durable. However, some products like foundations and concealers only come in a limited shade range. Morphe is best for those on a budget looking for highly pigmented shadows and tools. For complexion products, you may want to spend a bit more on higher-end brands.

What are the best Morphe products?

Some of the standout products from Morphe include:

• Eyeshadow Palettes: Morphe is known for their massive, affordable palettes with every color you can imagine. Some of the best are the Jaclyn Hill Palette, 35O Nature Glow Palette, and the Morphe X Jaclyn Hill Armed and Gorgeous Palette.

• Eye Brushes: Morphe makes high-quality eye brushes at a low cost. Must-haves are the M433 Pro Tapered Crease Brush and the M505 Deluxe Pointed Blender Brush.

• Highlighters: Morphe makes gorgeous highlighters, like the Morphe X Jaclyn Hill Champagne Pop Highlighter and 8H Hi-Fi Sculpt & Shimmer Palette.

• Lipsticks: Morphe has a huge range of lipstick shades in creamy, matte and metallic finishes. The Morphe X Jaclyn Hill lipsticks are a fan favorite.

• Makeup Sponges: Morphe’s makeup sponges are fantastic quality for blending in foundation and concealer. The Morphe Flawless Beauty Sponge is a must-have.

Hope this helps answer some of your pressing questions about Morphe cosmetics! Let me know if you have any other questions.


And there you have it, folks – the lowdown on Morphe. From its humble beginnings as a tiny storefront to its explosion into a global cosmetics empire, the brand’s journey has been remarkable. Sure, they’ve had some controversies along the way, but their affordable prices and collaborations with top influencers have cemented Morphe as a mainstay in the makeup world. Whether you’re a diehard Morphe fan or have never tried their products, you can’t deny they’ve made their mark. So next time you’re browsing Ulta or Sephora looking for new makeup goodies, don’t forget to check out Morphe. You never know – their palettes and brushes might just become your new obsession.

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