Company merges with iconic locations to launch its Life’s Good campaign starting from a more dynamic and youthful visual identity

Mexico City on August 28, 2023.- LG Electronics launches new global campaign Life’s Goodcarrying out various brand reinvention activities to present its most dynamic and youthful identity.

As of August 22, the company rolled out its global campaign Life’s Goodpresenting advertising DOOH (Digital Out Of Home) in some of the world’s most iconic and historic locations, including Dubai, London, New York, Vietnam y seoul. Each vibrant image and immersive video has been painstakingly crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life’s Good clients, inspiring and motivating them to face life with an optimistic attitude. In light of increasing global uncertainty and instability as a result of post-pandemic changes, the ultimate goal of the campaign is to uplift customers and spread positive influence, fostering mutual support.

In addition to presenting its updated visual and brand identity, the new campaign aims to share the company’s philosophy and values. LG has been relentlessly committed to representing the true meaning of Life’s Good. To convey this message in a dynamic and youthful way, the company launched its new brand and visual identity in April, under the banner of LG brand reinvention.

The latest announcements from LG can be seen on the Burj Khalifa of Dubai, the tallest building in the world, the skyscraper Landmark 81 in Vietnam, the company’s digital billboards in Times Square from New York and Piccadilly Circus London, LG’s outdoor LED screen at Ovalo Gutiérrez in Peru, the Torre KP in India, as well as in select spaces in South Korea, capturing the attention of global audiences. The campaign also extends to London’s iconic red buses, which currently display the slogan Life’s Good from LG, visually refreshed as part of an innovative brand reinvention strategy.

The advertising videos show the “face of the future”, the smiley face formed by the letters “L” and “G” that attracts and entertains; nodding, bouncing, and displaying a variety of different emotions. The video is also inspired by the youthful exuberance of LG Active Redthe latest addition to the company’s color range.

In addition, LG is expanding its digital interaction with young customers around the world, promoting brand awareness through its official social networks. Starting on August 25, the company introduced exclusive features, including the “Filtro LG Finger Heart” and the “Paquete de stickers Life’s Good”, designed for major social media platforms like Instagram and TikTok. These creative elements, freely available to all users, are part of an extensive plan by the company to launch a global engagement campaign, connecting customers with its brand in new and exciting ways.

The company also plans to release collaborative content with various influencers and reels through LG’s global social channels to convey the meaning of Life’s Good and core brand values ​​to customers in a more authentic way.

In July, LG declared its vision to transform into a “smart life solutions company” that can connect and amplify diverse customer experiences, and has been steadily carrying out its brand reinvention activities at various points of contact with customers as one of its main strategies.

“LG is committed to actively communicating and delivering innovative customer experiences that evolve with the times, recognizing their changing needs,” he said. Lee Jeong-seok, Director of LG Electronics Global Marketing Center. “Our goal is to improve our communication with customers by honestly sharing our core value and the message of Life’s Good. Brimming with optimism, this message will be delivered to everyone at various consumer touchpoints.”


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