Both platforms provide writers with features to build a loyal following and generate revenue, but when selecting one based on your goals, target audience, ownership needs, and revenue generation preferences it may help determine which will provide optimal results.

Which platform best meets your content-creation goals and preferences is ultimately up to you. Substack is best suited for newsletters with dedicated audiences while Medium provides greater exposure. 

Medium is a minimalist platform with social features, providing writers a space to write and share content while offering authors ways to monetize their efforts through its Medium Partner Program or subscription plans. 

Considerations should be given to audience reach and exposure when selecting a platform. Substack offers a greater focus on building subscriber communities while Medium provides a wider reach. 

Both platforms provide writers with ways to share and monetize their writing online, but each takes different approaches when it comes to content format, audience engagement, and community building. Which platform best meets writers’ goals and preferences will depend on which they opt for. 

Medium fosters the creation of a committed audience by offering social features designed to facilitate interactions between readers and creators and features like its Discover feed that help readers discover new content. 

Medium Vs Substack: Which Is Better? 

Medium and Substack stand out in the world of online publishing as two platforms that provide writers with the tools, they need to build an audience and monetize their content. Both offer different strengths and weaknesses when choosing which platform best meets your content creation needs; choosing which platform depends upon factors like commitment level, sustainability, and follower count when making this decision. 

Medium currently has 750,000 paying members and offers a wide variety of community tools. Their tagging system encourages readers to stay on topic they care about while the Discover feed helps new writers connect with an audience. Plus, Medium provides a text-to-speech function as well as recently acquired Knowable for audio-based learning courses with podcast-like courses. 

Substack is different than Medium in that its focus is creating and delivering email newsletters, rather than blog posts. Newsletters tend to be more intimate and targeted at specific audiences compared to blogs; they can also be used to promote products, services, offers, or events more effectively than blogs do.  

At their best, newsletters provide real value to subscribers through early access content releases, group discounts on subscriptions, or exclusive materials that increase engagement rates significantly. 

As important as Medium and Substack may seem, they’re no guarantee for success. To monetize your content successfully on either platform requires producing consistently high-quality articles with engaging followers – only then will your income potential truly expand! 

No matter the platform you select, it is essential to prioritize writing quality and build an engaged readership. A talented writer can cultivate a loyal following over time that generates millions in subscription revenue but be prepared to invest both effort and cash on marketing your work effectively. 

Substack stands out among its rival platforms by prioritizing email newsletters, making subscription management simpler, and offering custom experiences tailored specifically for writers. Also, Substack boasts a dedicated team that works directly with authors to ensure they’re on track. 

Selecting a writing platform depends on your goals and style; Substack may be best suited for writers with established audiences while Medium’s platform allows instant exposure. Substack may offer greater monetization potential while Medium offers ownership and community benefits. 

Difference Between Substack and Medium 

Finding the ideal online publishing platform can have a dramatic effect on both your audience and business. There are various platforms available with distinct features and benefits; when selecting one for yourself it is essential to assess goals, target audiences, desired levels of control/ownership/monetization options as well as community engagement priorities to determine which will provide optimal results. 

Substack is an ideal platform for writers who are seeking to cultivate an engaged subscriber community and monetize their writing. With features like discussion threads and claps that foster engagement and community spirit, Substack provides ample room for success! Plus it delivers detailed analytics of readership performance as well as post results. 

Medium is a widely popular blogging platform with millions of readers already subscribed. With its user-friendly interface and social features, Medium makes creating content easy for new writers while connecting to an audience.  

Unfortunately, Medium doesn’t provide a complete monetization model – its Partner Program pays writers depending on engagement; however, it may take longer to build enough internal read time before becoming profitable. 

Medium differs from Substack by not offering subscribers individual newsletters to subscribe to; rather, its main source of monetization lies within newsfeeds and recommendations to connect readers with stories. While this method might work for experienced authors with existing audiences, newcomers might need a different strategy when building one from scratch. 

Substack allows writers to charge subscription fees for newsletters while handling technical backend functions; Medium is a free blog platform with social features and an in-built discovery engine, making both platforms ideal platforms for writers looking to grow audiences and monetize their work. 

Substack offers subscription monetization models as well as co-reg for writers to promote their newsletters to Medium readers quickly. While this approach can reach large audiences quickly, building relationships with subscribers takes considerable work on Medium itself – thus making Substack an excellent option for writers who prefer keeping their relationship private while owning all rights to their content. 

Building A Community Around Content

Substack provides writers with more flexibility and control of their content creation process, while Medium offers various monetization solutions. Medium differs from Substack by offering free subscription tiers to subscribers while publishers pay premium membership fees to access its content.

Medium also provides readers with access to its premium features through subscription packages of $5 monthly or $50 annually; as well as offering a “Friend of Medium” membership which gives access to additional features. These premium tiers allow publishers more control over their readership while remaining subject to algorithmic curation and editorial influence from Medium editors. 

Substack’s simple interface enables writers to craft posts aligned with their brands while sparking meaningful discussions with readers and other publications on the platform. Moreover, there are features to share multimedia such as images and videos as well as social sharing/monetization options to further engage your target audience and boost content promotion efforts. 

Substack offers various monetization opportunities, such as paid subscriptions and the Medium Partner Program, for creators looking to generate higher revenue potential through paid content creation. It provides greater independence from advertising while freeing creators up from administrative duties like email delivery and payment processing – freeing them up to focus on writing instead of technical backend work. 

Medium offers many tools and features designed to make writing posts easy, including creating an account and verifying your identity. Once complete, writing can begin! To get started simply click on the “Write” link at the top-right of your account and open a text editor – there are also tools like wikis and calendars on Medium that help make creating engaging articles simpler than ever! 

Successful online publications require a focused strategy and regular publishing schedule, with quality content that resonates with your target audience’s interests, is regularly reviewed for relevance, and optimized accordingly. Furthermore, you should establish a strong subscriber base while engaging with readers by responding to comments or requests for feedback from them. 

For optimal reach, consider connecting your Medium account to an email marketing platform such as MailChimp or Klaviyo. This will allow you to send emails and updates directly to subscribers while also gathering essential analytics about your publication.  

Some platforms, like Medium and WordPress, allow for tracking pixels that allow readers to track readership/engagement levels as well as generate targeted ads – helping you better understand what content resonates with readers and generate more targeted advertisements. 


Writers need to carefully consider their goals, target audience, desired control and ownership preferences, monetization preferences and community engagement needs when selecting a writing platform. This will allow them to select the optimal one.  

For example, if building a dedicated subscriber community is key for you then Substack’s tools may prove more efficient than Medium’s built-in communities and social features; conversely if generating revenue through reader referrals is of importance then Medium may prove more advantageous than Substack in this respect. 

Medium is an online publishing platform that gives authors an outlet for sharing their ideas and stories with an international readership. Medium also offers writers opportunities to monetize their work through its Partner Program – however, this program can be competitive and hard work-intensive for writers looking to join. Moreover, users have less control over their posts due to Medium reserving the right to use them for promotional purposes on its platform. 

Substack and Medium offer different ownership models. Substack gives creators complete control of their work, which they can publish elsewhere; on the other hand, Medium allows writers to grant it permission to host and display their work; however, this model gives authors freedom of publishing in multiple places while at the same time restricts content migration options. 

Both platforms present writers with distinct advantages: Medium’s algorithmic curation can enhance discoverability while Substack’s focus on writer-reader relations through email newsletters helps content reach more readers. Medium also boasts an established audience and domain authority, making it easier for creators to engage with readers directly. 

Substack caters specifically to subscribers while Medium attracts a more general readership. Both platforms also provide ways for writers to monetize their content: Substack offers subscription-based models while Medium’s Partner Program may generate income through reader referrals. 


Once upon a time, the internet was home to blogs–personal pages where writers could share their thoughts and interests with an online community. Now social media has overshadowed the blogosphere, but new writing platforms make publishing possible for anyone, making money possible with ease.  

Two such platforms include Substack and Medium which offer easy ways for writers to publish newsletters and articles while making money through subscription fees or revenue-sharing models; Substack allows writers to do this while Medium offers revenue sharing as a monetization strategy. 

Both platforms provide writers with advantages and disadvantages, but which one best meets your writing goals depends on your goals and priorities as a writer. Substack provides subscription-based models that give writers full control of their readership; Medium offers built-in audiences of millions. 

Substack’s subscription-based model allows writers to charge a monthly subscription fee and keep most of the revenue. They also have options to pause subscriptions, offer group discounts, provide exclusive content for subscribers and easily manage subscriber lists and view performance metrics.  

Conversely, Medium uses metered paywalls that require readers to pay a subscription fee to gain access to premium content; writers may monetize via partner programs but earnings depend on reader engagement metrics and advertising placement rather than subscription revenue. 

Readers can choose to support writers by adding an optional donation amount to their subscription fee, with both platforms offering greater revenue potential than Medium; however, Substack provides greater limits to how closely a writer interacts with readers while Substack limits his or her relationship.  

Medium offers greater control and flexibility to its writers with its simple interface that makes creating content simpler; however, it has some restrictions such as limited customization options and no analytics tools; although both can work together effectively to reach wider audiences. 


Finding the ideal platform for your content can be a difficult challenge, whether you are an established blogger or an emerging writer. Finding an audience and monetization model that resonates is key to your success; Medium and Substack offer writers various ways to reach this audience; each provides its own set of advantages – but which will work best for you? 

Medium is a social writing platform that allows readers to follow authors, recommend articles, and comment on stories. Writers can make their content private through the Medium Partner Program while earning revenue via their private content through subscription fees; however, unlike Substack, it does not feature built-in monetization features. 

Substack offers an alternative subscription-based business model that gives authors more control and flexibility while being user-friendly, such as Medium’s metered paywall model. While Medium requires readers to pay a subscription fee to read premium content. While this approach has its advantages, it limits who can access it. Substack provides authors with more flexibility and control while having an easier user interface than Medium. 

Both platforms attract audiences that enjoy reading lengthy, in-depth articles, as well as writers wanting to build up a dedicated subscriber base and interact with their target audience. As such, these platforms make an excellent option for writers looking to increase their audiences and promote their brands. 

Substack is an excellent platform for writers looking to monetize their content through newsletters. Its intuitive interface is user-friendly, offering access to multiple templates for easy customization of each newsletter, plus the option of personalizing it further by uploading custom images or logos – creating more engaging and eye-catching newsletters for their audiences. In addition, Substack allows writers to track performance metrics through its analytics dashboard. 

Substack’s flexibility to integrate with other software and services, like Mailchimp, is another advantage for marketers looking to automate their marketing campaign by automatically updating subscribers with fresh content. Furthermore, its integration allows your newsletters to integrate with social media sites as well as various tools available on the market. 


Substack allows users to easily create posts that can be aggregated into newsletters and distributed to subscribers, with images, links, and other visual elements added for greater impact. It features an easy-to-use minimalist editor with several customization options for domain and theme names as well as embedding multimedia within posts – yet building a large audience requires active marketing strategies. 

Substack’s co-reg feature allows existing newsletter writers to recommend your content when they gain new subscribers, making this feature helpful but requiring you to find suitable partners – which for beginners may prove challenging. Furthermore, while Substack is great for discovery but is less effective for expanding subscriber bases. 

Medium is an alternative platform that gives writers more control over their audience-building process, offering subscription-based monetization models. Furthermore, this readership exists with millions of people actively searching for stories. While both platforms may provide advantages to writers, it’s essential that you fully comprehend all their differences so you can make an informed choice when selecting which is the best platform for you. 

Both platforms provide various monetization opportunities but differ significantly in terms of audience reach and exposure. Substack offers paid subscriptions while Medium provides its Partner Program which helps writers earn money through engagement with readers. Furthermore, Medium hosts an archive of stories searchable by readers. 

Medium offers more extensive customization features than Substack; writers can easily build their profiles, cover photos, and bios to link back to social media, customize header images for their posts as well as link them. Individual stories however are subject to limited customization to ensure a positive user experience. 

Decisions between Substack and Medium should ultimately depend on each writer’s goals and priorities. If your focus is monetizing through subscriptions, Substack might be best; otherwise Medium might provide greater reach with potential revenue through engagement opportunities. Both platforms offer great potential. Nonetheless, both are worth exploring further! 


Substack offers more in-depth analytics and data insights compared to its rival platforms, enabling writers to track new subscribers as they arrive and identify which posts draw them in. It can also assist writers with understanding which of their content works well and which doesn’t. 

Substack provides writers with an opportunity to set their subscription prices and retain most of the revenue, while still being able to utilize promotional offers to attract readers. Meanwhile, Medium uses a Partner Program which pays writers according to engagement measures such as reading time and Claps (Medium’s equivalent of Likes). Furthermore, Medium also features a “Discover” feature to showcase popular newsletters. 

Both platforms have their own distinct set of advantages and disadvantages; ultimately, choosing between them depends on your goals as a writer. Substack focuses more on cultivating an engaged subscriber base while Medium offers immediate exposure with its large readership base – perfect for newcomers to journalism who wish to establish themselves quickly. 

At both platforms, expanding an audience requires both promotion and effort. Substack provides an intuitive online editor that is user-friendly; subscribers act as followers; while Medium provides additional features for customization as well as a traditional blogging experience. 

How you select a platform for your newsletter depends on its content and purpose. For instance, if your focus is business, politics, or culture-related articles, Substack newsletters tend to reach more niche audiences than Medium posts. 

Both platforms provide different monetization options, so it’s essential to weigh their benefits and drawbacks before choosing one over the other. If you prefer full ownership over your work, Substack could be best; while Medium could appeal more if revenue-sharing models appeal. Unfortunately, both services lag in SEO rankings and offer limited third-party app integrations. 


Medium and Substack provide easy ways to create newsletters, with some key differences between them. Medium has an inbuilt audience-building and recommendations engine, while Substack gives more control over design and monetization options for your newsletters. Both platforms may offer unique advantages, so it may be wise to experiment with both. 

Both platforms enable writers to build an email subscriber list – an invaluable asset for forming long-term relationships with readers. However, Substack offers one distinct advantage by allowing writers to export their subscribers at any time to move to another platform in the future if desired. Plus, subscribers have the power to choose whether their newsletter subscription is free or paid and therefore help build communities while monetizing content creation efforts. 

Medium is an excellent platform for writers looking to get their writing out there quickly, yet it takes work to develop a following. While Medium offers its audience and recommendation engine to help boost the visibility of content published, you must actively promote it to attract readers. Also, you can join existing publications or submit individual stories to expand both visibility and audience size. 

Substack’s interface is much simpler and intuitive, allowing you to easily customize the design and content of your newsletters as well as connect social media accounts for marketing purposes. Plus, this software requires no technical setup so you can start writing immediately! 

Medium offers an active community of writers, but its metered paywall makes monetization challenging. Readers must purchase subscriptions to access premium content. Medium also restricts writers from advertising on its platform. 

Medium is still an effective platform for reaching and engaging a wide readership, thanks to its built-in audience and Discovery feature which make building followers easier for writers. Plus, its Partner Program can also offer assistance and resources for writers looking to monetize their newsletters. 


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