Want to establish a solid online presence? You will have to be willing to innovate. With the rise of e-commerce, more and more companies are betting on new markets and the Spanish market is being one of the most chosen. Olé! you want to have a presence there? a careful strategy, with a focus on cultural sensitivity is the key. Here are some tips that will be of great help:

1- Understand the culture. Spain is unique

This is very important, especially if you are a native of a non-Spanish speaking country. Spain has a very rich culture and many tapestries. Have you already experimented in other Spanish-speaking markets? I have some bad news for you. You won’t be able to recycle the strategy. Every country is different.

2- Adapt. This is a must.

It is not enough to translate. You need to adapt your content to really generate impact. You don’t want to look like a computer. Remember that you are dealing with humans. Both on the web and in the product descriptions of the store, you must show naturalness. If you have a marketing service, you will have to add multilingual SEO services. Without it, you will be one of the crowd.

Here are some good ideas

  • Adapt to national holidays. Spaniards love parties and adapting to them will be a plus.
  • Avoid offenses. Remember that all countries are different. What may be taken well in yours, may be a bad thing in another.

3- Choose a good platform

It is not enough to be in all of them. The important thing is to be on the right one. Although there are huge companies like facebook, twitter or instagram, there are countries that do not use them. Did you know?

For example. Facebook is widely used in spanish speaking countries, as well as whatsapp and tiktok. But in many countries they use telegram instead of whatsapp.

It is very important that you spend time to do a market test before and understand what users use in the target country.

4- Invest in SEO

If you haven’t done it yet, what are you waiting for? Investing in SEO in Spain is PRIMORDIAL. Knowing what users are looking for in the SERP is the only thing that will allow you to offer a really valuable product/service to users.

But… it is important that you are guided by experts. They will know what content to put where. SEO is versatile and adaptive. Get advice from quality experts.

5- Don’t forget social networks

As we mentioned a few paragraphs above, social networks are widely used all over the world. You just have to know which one to use depending on where you are. Social networks can be a great ally. It will allow users to know your brand, interact with them and even share your content with others. Did you know that sometimes even users end up being your own advertising? That’s right! they end up being promoters of your services.

6- Excellent Customer Service

Never neglect this important area. You can have the best product, but if you don’t have a good relationship with your customers, it’s useless. Make available channels to serve customers that are clear and accessible. Big companies like MercadoLibre in South America have a great reputation just for that. They always respond.

Provide answers promptly, in a personalized and quality way. Show that you have real interest in your customers.

7- Be authentic

Don’t come across as something you are not. Being an authentic brand will make it easier for you to sell. Don’t force something you are not.

Be transparent and show your values openly. Strive to show that you are genuine with your customers.

Something very important is to avoid exaggeration. Don’t spend all day advertising. It comes across as unnatural.

Strive to provide value and establish a good relationship with the public!

8- Stay fashionable

Yes, just as you read it. You must be aware of the latest trends. See what the market is asking for, what your competitors are doing, etc. This will allow you to retain the customers you already have while getting new users along the way. Doing so will help you position yourself as a leading brand in your industry.

Conclusion

We could give you a thousand more tips but we’ll bore you, won’t we? These are the essential ones. If you take them into account you will be able to stand out.

Creating a good online presence that makes an impact in the Spanish market will not happen by magic. You need commitment and perseverance. You need to be culturally sensitive and authentic. Is it impossible? no. You can do it if you apply these tips.

By being careful in your strategy and planning, you will establish a long term commitment that will last for years to come. Take the plunge and explore this exciting culture!

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